Savage's campaign was picked up by a number of major publications including the New York Times, USA Today and ABC News, his long-time column series in The Stranger, as well as other blogs like Queerty, YouTube Trends Blog and TED Blog among others.īy October 20th, It Gets Better Project reached the milestone of 10 million YouTube views and 100,000 pledged supporters. The project rapidly spread across YouTube and other websites including LGBT communities and advocacy groups, further fueled by the news media and blog coverage as well as active participation from various well-known celebrities and public figures. In addition, Hilton's video went on to spawn at least 30 response videos from his YouTube subscribers.īy the following week in early October 2010, YouTube channel ItGetsBetter reached its limit of 650 video uploads and as a result, the project was relocated to its own website at on October 8th.
On the same day that Savage and Miller's video was uploaded, celebrity blogger Perez Hilton posted a similar message on his YouTube channel, becoming one of the first contributors to the project.